I illustrate and design event posters for The Fillmore, one of San Francisco’s most legendary music venues. Known for its rich history and deep connection to rock and roll, The Fillmore has upheld a long-standing tradition of commissioning unique, artist-designed posters as commemorative gifts for concertgoers. With these designs, I aimed to capture the energy, atmosphere, and spirit of each performance while contributing to the venue’s iconic visual history. In addition to concert posters, I also create a variety of other poster designs.

I have designed and illustrated labels for cans and bottles for Strangbird Brewery, as well as created static and animated artwork for social media and website promotions to support beer releases. My work also includes illustrating merchandise such as apparel, glassware, skateboard decks, stickers, event posters, and event graphics.

The five designs below show how my illustrations come to life in the context of the label. I also created the label design identity, bringing a cohesive and unique look to the series.

The following illustrations showcase a selection of work created for Strangebird Brewery alongside other projects. Some of the above pieces are repeated below to show how they translate into full label designs, demonstrating a cohesive visual identity across different applications.

Thanks for taking the time to look at my work. I appreciate your interest and hope you enjoyed seeing how my illustrations apply to different projects. Feel free to reach out if you'd like to connect via email at chadgrohman@gmail.com.